Interaction experiences of brazilian women with counterintuitive advertising played by black women

Authors: Leite, Francisco

Format: Article

Status: publishedVersion

Description

Publication Year: 2016

Language: por

Topic: advertising; grounded theory; mediatization; racism
publicidad; grounded theory; mediatización; racismo
Comunicação; publicidade contraintuitiva; Midiatização; Grounded Theory
publicidade; grounded theory; midiatização; racismo

Repository: Revista CHASQUI

Get full text: https://revistachasqui.org/index.php/chasqui/article/view/2743

Rights: openAccess

License: Copyright (c) 2016 Francisco Leite fcoleite