%0 bachelorThesis %A Jaramillo Salazar, Félix Santiago %D 2011 %G esp %T Plan de negocios para lavado de vehículos : The car wash experience %U http://repositorio.usfq.edu.ec/handle/23000/1212 %X The corner stone of this project is to provide a different experience while washing automobiles in an automatic car wash tunnel. “THE CAR WASH EXPERIENCE” precisely arises due to there is not in Quito an automatic car wash center which provides a funny way to get the car clean. To get closer to the main idea of the new experience mentioned before, it is helpful to mention a couple of successful business. The restaurant “Hooters” in the United States, and “Café con Piernas” in Chile are two good examples where beautiful and very sexy girls are the undeniable key factor for their success. Therefore, the female factor will provide an unusual and enjoyable experience for the cars owners who will attend to the center to get their cars cleaned.