Plan estratégico para la mejora del funcionamiento organizacional de la compañía de servicios de transportes taxis Junín S.A. periodo 2020-2024

The present investigation focused on the proposal of the application of a strategic plan that contributes to the improvement of the organizational performance of the taxi service company Junín S.A. For this, an analysis of the internal and external factors was carried out, resulting in the shortcomings found in the environment, an interview was also applied to the Manager to know the current situation of the company and a survey that focused on the partners , considering these experts, the SWOT matrix was developed in order to know the strengths, weaknesses, opportunities and threats, these results were also assessed through the EFE and EFI matrices, with this it was possible to delineate the percentages that favor them and affect the company, continuing this scheme in the strategic direction could create elements such as: mission, vision, specific objectives, policies, values, with the purpose of leading changes. Likewise, it is possible to design strategies focused on the application of new alternatives that favor the provision of an adequate service, for this reason it was pertinent that a mechanism be sought to contribute to improving the capabilities of the staff. It was also necessary to apply the competitive profile matrix where comparisons could be made and to know its advantages and disadvantages, finally the Deming circle was developed where the following stages are developed such as: plan what you want to achieve, do what you want raises, verify that it is done in the most suitable way and act so that what was projected is executed.

• Hovedforfatter: Intriago Vergara, Zoila Dolores (author)
• Format: bachelorThesis
• Sprog: spa
• Udgivet: 2019
• Fag: Organizacional; Plan estratégico; Mejora; Implementación
• Online adgang: http://repositorio.espam.edu.ec/handle/42000/1224