Diseño de portafolio de productos como estrategia de reactivación turística post- COVID 19 en la provincia de Manabí
The research was developed with the objective of designing a portfolio of products as a strategy for the post-COVID19 tourist reactivation in Manabí province; the type of research was mixed and consisted of four phases; initially, an information survey was carried out on the province in which it was...
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| Format: | bachelorThesis |
| Język: | spa |
| Wydane: |
2022
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| Hasła przedmiotowe: | |
| Dostęp online: | http://repositorio.espam.edu.ec/handle/42000/1804 |
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Dodaj etykietę | Streszczenie: | The research was developed with the objective of designing a portfolio of products as a strategy for the post-COVID19 tourist reactivation in Manabí province; the type of research was mixed and consisted of four phases; initially, an information survey was carried out on the province in which it was determined that the pandemic had a significant impact on tourism development, and it has also allowed new tourism modalities to gain greater relevance. In the second phase, which included the study of supply and demand, it was found that currently tourism trends are leaning towards non-mass tourism such as nature tourism and ecotourism, and that tourists have a great predisposition for the consumption of products that have these characteristics. In the third phase, a bibliographic analysis was developed through the conceptualization of the existing product lines in Ecuador, and eight tourist products of modalities such as rural tourism, sun and beach, nature, gastronomy, cultural, among others, were diagnosed. In the final phase, a portfolio was structured with two products called "Spondylus Route at the rhythm of the electric bicycle" and "Manabí's natural paths route, in combination with night fishing", strategies were proposed that will contribute to the reactivation post pandemic. The research showed that the scenarios that Manabí province has have the right conditions to attract new markets interested in the different tourism modalities and in the creation of new tourism products. |
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