Evaluación de las prácticas verdes y su influencia en el capital de marca en restaurantes de la ciudad de Portoviejo

The objective of this research was to carry out the evaluation of green practices and their influence on brand equity in restaurants in the city of Portoviejo, to carry out the research, three methodological phases were carried out. variables about green practices and brand equity, through an exhaus...

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Bibliographic Details
Main Author: Alcívar Veléz, Miguel Francisco (author)
Other Authors: Chica López, Mariana Gabriela (author)
Format: bachelorThesis
Language:spa
Published: 2019
Subjects:
Online Access:http://repositorio.espam.edu.ec/handle/42000/1011
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