Evaluación de las prácticas verdes y su influencia en el capital de marca en restaurantes de la ciudad de Portoviejo
The objective of this research was to carry out the evaluation of green practices and their influence on brand equity in restaurants in the city of Portoviejo, to carry out the research, three methodological phases were carried out. variables about green practices and brand equity, through an exhaus...
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| Format: | bachelorThesis |
| Sprog: | spa |
| Udgivet: |
2019
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| Online adgang: | http://repositorio.espam.edu.ec/handle/42000/1011 |
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