Responsabilidad social empresarial y su influencia en la imagen corporativa de la empresa INDUMASTER S.A
The development of the study in the company INDUMASTER S.A., had the objective of evaluating corporate social responsibility and its influence on the corporate image. For its execution, a type of bibliographic and field research was used, implementing three phases of research: the first consisted in...
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| Natura: | bachelorThesis |
| Lingua: | spa |
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2024
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| Accesso online: | http://repositorio.espam.edu.ec/handle/42000/2484 |
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Aggiungi Tag | Riassunto: | The development of the study in the company INDUMASTER S.A., had the objective of evaluating corporate social responsibility and its influence on the corporate image. For its execution, a type of bibliographic and field research was used, implementing three phases of research: the first consisted in carrying out the diagnosis of the variables studied, through the evaluation of clients and employees. Then, a correlational analysis of the variables was carried out, including the determination of the existence of normality in the collected data, application of SPSS Software to verify the degree of relationship of the dimensions that make up CSR and corporate image. After that, the corresponding diagnosis was carried out with the purpose of proposing strategies to improve the current state of the deficient indicators. To support the study, it was necessary to apply methods such as inductive-deductive, analytical-synthetic, and correlational; techniques, such as the survey, observation, Pearson correlation, and tools to collect and process information such as the questionnaire, the Likert scale, the cause-effect diagram and the 5W+1h matrix. The type of sampling applied was non-probabilistic for convenience to a sample of 351 clients. From the results obtained, it can be concluded that there is a direct link between CSR and the corporate image of INDUMASTER S.A., finding elements that could negatively affect the social, commercial image and strategic planning, which is why it is relevant to take action. that allows reducing the negative impact and improving the state in which they currently find themselves. |
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