Evaluación de las potencialidades turísticas que fomenten el desarrollo del turismo cultural en el cantón Montecristi
The purpose of this research was to evaluate the tourism potential of the canton of Montecristi to promote the development of cultural tourism. For this purpose, three phases were proposed, starting with the situational tourism diagnosis where it was determined through literature and documentary rev...
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| Format: | bachelorThesis |
| Language: | spa |
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2021
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| Online Access: | http://repositorio.espam.edu.ec/handle/42000/1592 |
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| author | Moreira Almeida, Augusto Alexander |
| author2 | Zambrano Villavicencio, Leonardo Wilfrido |
| author2_role | author |
| author_facet | Moreira Almeida, Augusto Alexander Zambrano Villavicencio, Leonardo Wilfrido |
| author_role | author |
| collection | Repositorio Escuela Superior Politécnica Agropecuaria de Manabí |
| dc.contributor.none.fl_str_mv | Veloz Camejo, Washington Fernando |
| dc.creator.none.fl_str_mv | Moreira Almeida, Augusto Alexander Zambrano Villavicencio, Leonardo Wilfrido |
| dc.date.none.fl_str_mv | 2021-12-03T15:39:44Z 2021-12-03T15:39:44Z 2021-11 |
| dc.format.none.fl_str_mv | 136 p. application/pdf |
| dc.identifier.none.fl_str_mv | http://repositorio.espam.edu.ec/handle/42000/1592 |
| dc.language.none.fl_str_mv | spa |
| dc.publisher.none.fl_str_mv | Calceta: ESPAM MFL |
| dc.rights.none.fl_str_mv | Atribución-NoComercial-SinDerivadas 3.0 Ecuador http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ info:eu-repo/semantics/openAccess |
| dc.source.none.fl_str_mv | reponame:Repositorio Escuela Superior Politécnica Agropecuaria de Manabí instname:Escuela Superior Politécnica Agropecuaria de Manabí instacron:ESPAM |
| dc.subject.none.fl_str_mv | Turismo cultural Actividad turística Atractivos culturales Recursos turísticos Potencialidades |
| dc.title.none.fl_str_mv | Evaluación de las potencialidades turísticas que fomenten el desarrollo del turismo cultural en el cantón Montecristi |
| dc.type.none.fl_str_mv | info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/bachelorThesis |
| description | The purpose of this research was to evaluate the tourism potential of the canton of Montecristi to promote the development of cultural tourism. For this purpose, three phases were proposed, starting with the situational tourism diagnosis where it was determined through literature and documentary review that tourism is not one of the main economic activities of the canton despite its natural, cultural and heritage wealth, which was established as the main strength through the strategic SWOT and as the main motivational factor for visiting the destination according to the results of the application of surveys to demand, showing a waste of potential in cultural tourism which is constituted as its greatest weakness. The second phase involved the evaluation of the cultural tourism potentialities supported by the MINTUR inventory sheets; in which it was possible to reaffirm the cultural potential of the territory and specified that aspects related to the improvement of products, services and facilities as well as promotion and governance should be worked on. Finally, in the third and last phase, based on the weighted SWOT, five offensive strategies were drawn up to promote the canton as a cultural destination, product development, promotion and marketing, governance and improvement of the quality of services, based on which a strategic program was designed consisting of 12 programs with 31 projects respectively, supported by a monitoring sheet to influence the development of cultural tourism. |
| eu_rights_str_mv | openAccess |
| format | bachelorThesis |
| id | ESPAM_2be2ef8ff906c80c3c53fbbe1dc070f6 |
| instacron_str | ESPAM |
| institution | ESPAM |
| instname_str | Escuela Superior Politécnica Agropecuaria de Manabí |
| language | spa |
| network_acronym_str | ESPAM |
| network_name_str | Repositorio Escuela Superior Politécnica Agropecuaria de Manabí |
| oai_identifier_str | oai:null:42000/1592 |
| publishDate | 2021 |
| publisher.none.fl_str_mv | Calceta: ESPAM MFL |
| reponame_str | Repositorio Escuela Superior Politécnica Agropecuaria de Manabí |
| repository.mail.fl_str_mv | . |
| repository.name.fl_str_mv | Repositorio Escuela Superior Politécnica Agropecuaria de Manabí - Escuela Superior Politécnica Agropecuaria de Manabí |
| repository_id_str | 0 |
| rights_invalid_str_mv | Atribución-NoComercial-SinDerivadas 3.0 Ecuador http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ |
| spelling | Evaluación de las potencialidades turísticas que fomenten el desarrollo del turismo cultural en el cantón MontecristiMoreira Almeida, Augusto AlexanderZambrano Villavicencio, Leonardo WilfridoTurismo culturalActividad turísticaAtractivos culturalesRecursos turísticosPotencialidadesThe purpose of this research was to evaluate the tourism potential of the canton of Montecristi to promote the development of cultural tourism. For this purpose, three phases were proposed, starting with the situational tourism diagnosis where it was determined through literature and documentary review that tourism is not one of the main economic activities of the canton despite its natural, cultural and heritage wealth, which was established as the main strength through the strategic SWOT and as the main motivational factor for visiting the destination according to the results of the application of surveys to demand, showing a waste of potential in cultural tourism which is constituted as its greatest weakness. The second phase involved the evaluation of the cultural tourism potentialities supported by the MINTUR inventory sheets; in which it was possible to reaffirm the cultural potential of the territory and specified that aspects related to the improvement of products, services and facilities as well as promotion and governance should be worked on. Finally, in the third and last phase, based on the weighted SWOT, five offensive strategies were drawn up to promote the canton as a cultural destination, product development, promotion and marketing, governance and improvement of the quality of services, based on which a strategic program was designed consisting of 12 programs with 31 projects respectively, supported by a monitoring sheet to influence the development of cultural tourism.La presente investigación tuvo como finalidad evaluar las potencialidades turísticas del cantón Montecristi que fomenten el desarrollo del turismo cultural. Para tal efecto se plantearon tres fases, empezando con el diagnóstico turístico situacional donde se determinó a través de la revisión bibliográfica y documental que el turismo no figura como una de las principales actividades económicas del cantón a pesar de su riqueza natural, cultural y patrimonial, misma que se estableció como principal fortaleza a través del FODA estratégico y como superior factor motivacional de visita al destino según los resultados de la aplicación de encuestas a la demanda, evidenciándose un desaprovechamiento del potencial en turismo cultural la cual se constituye como su mayor debilidad. La segunda fase implicó la evaluación de las potencialidades turísticas culturales apoyada en las fichas de inventario del MINTUR; en la cual se pudo rearfirmar la potencialidad cultural del territorio y precisó que se deben trabajar aspectos relacionados a la mejora de productos, servicios y facilidades así como la promoción y la gobernanza. Finalmente, la tercera y última fase en base al FODA ponderado se trazaron 5 estrategias de carácter ofensivas vinculadas al impulso del cantón como destino cultural, al desarrollo de productos, a la promoción y comercialización, al fomento de la gobernanza y mejora de la calidad de servicios, en función de las cuales se diseñó una programación estratégica que consta de 12 programas con 31 proyectos respectivamente apoyada en una ficha de seguimiento para incidir en el fomento del desarrollo del turismo cutlural.Calceta: ESPAM MFLVeloz Camejo, Washington Fernando2021-12-03T15:39:44Z2021-12-03T15:39:44Z2021-11info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesis136 p.application/pdfhttp://repositorio.espam.edu.ec/handle/42000/1592spaAtribución-NoComercial-SinDerivadas 3.0 Ecuadorhttp://creativecommons.org/licenses/by-nc-nd/3.0/ec/info:eu-repo/semantics/openAccessreponame:Repositorio Escuela Superior Politécnica Agropecuaria de Manabíinstname:Escuela Superior Politécnica Agropecuaria de Manabíinstacron:ESPAM2025-12-30T06:33:46Zoai:null:42000/1592Institucionalhttps://repositorio.espam.edu.ec/Universidad públicahttp://www.espam.edu.ec/https://repositorio.espam.edu.ec/oai.Ecuador...opendoar:02025-12-30T06:33:46Repositorio Escuela Superior Politécnica Agropecuaria de Manabí - Escuela Superior Politécnica Agropecuaria de Manabífalse |
| spellingShingle | Evaluación de las potencialidades turísticas que fomenten el desarrollo del turismo cultural en el cantón Montecristi Moreira Almeida, Augusto Alexander Turismo cultural Actividad turística Atractivos culturales Recursos turísticos Potencialidades |
| status_str | publishedVersion |
| title | Evaluación de las potencialidades turísticas que fomenten el desarrollo del turismo cultural en el cantón Montecristi |
| title_full | Evaluación de las potencialidades turísticas que fomenten el desarrollo del turismo cultural en el cantón Montecristi |
| title_fullStr | Evaluación de las potencialidades turísticas que fomenten el desarrollo del turismo cultural en el cantón Montecristi |
| title_full_unstemmed | Evaluación de las potencialidades turísticas que fomenten el desarrollo del turismo cultural en el cantón Montecristi |
| title_short | Evaluación de las potencialidades turísticas que fomenten el desarrollo del turismo cultural en el cantón Montecristi |
| title_sort | Evaluación de las potencialidades turísticas que fomenten el desarrollo del turismo cultural en el cantón Montecristi |
| topic | Turismo cultural Actividad turística Atractivos culturales Recursos turísticos Potencialidades |
| url | http://repositorio.espam.edu.ec/handle/42000/1592 |