Plan de negocio para la Asociación de Producción Agroindustrial PROLAC del cantón Chone

The purpose of the research carried out was to prepare a business plan for the market positioning of TROPIGURT products from the Agroindustrial Production Association PROLAC in Chone canton; determining the feasibility through different types of study such as the market study, the technical study and the economic-financial study. In the first instance, the target market was studied, using the survey as the main technique, which was applied to the Economically Active Population (PEA) of Chone, which resulted in 272 people surveyed, publicizing the acceptance of the product; in the second stage of the investigation, a technical study was carried out, where it was possible to find out what are the technical and operational aspects used in the association to efficiently manage resources, their location, how they carry out their production, how their facilities are configured and how they are organized. Finally, the respective financial study was prepared, which allows identifying the fixed and variable costs and expenses, also reflecting the initial investment that the company needs, which is $ 70,000.00, the projected cash flow and therefore its income. It was also reflected that the NPV is $ 145,954.68, this being its equivalent, the IRR was 77% being profitable, the PRI resulted in 2.29 years of recovery and finally, the company's BALANCE POINT will be $ 156,492,46 as annual income; these are the ones that finish the project in terms of financial.

• Prif Awdur: Párraga Acosta, Josselyn Anabel (author)
• Fformat: bachelorThesis
• Iaith: spa
• Cyhoeddwyd: 2020
• Pynciau: TROPIGURT; Negocio; Estudio; Costos
• Mynediad Ar-lein: http://repositorio.espam.edu.ec/handle/42000/1261