El patrimonio cultural gastronómico en el desarrollo de los emprendimientos turísticos en Portoviejo

The purpose of this research was to design management strategies for the gastronomic cultural heritage so that the enterprises have a viable alternative for their correct progress; work was done from a non-experimental exploratory level, with a mixed approach. Initially, a current situational diagnosis of gastronomic ventures was carried out, as a second stage a study of the gastronomic tourism market was carried out, finally management strategies were designed. Through the bibliographical and documentary review, it was determined that the destination in Portoviejo has patrimonial characteristics in the preparation of typical dishes, through the application of a survey, it is analyzed that tourists have an inclination for traditional dishes found in Portoviejo, finally management strategies were designed, which focus on the areas of governance, knowledge, security, innovation, sustainability and the use of ICT, their identification allowed a better approach to gastronomic cultural tourism, in such a way that these establishments are directly benefited, the operational plan was also established that allows the tracking of the actions in order to validate their effectiveness, in addition to a follow-up that allows designating responsible for each of the activities, likewise a control record to carry out whether or not the activities are fulfilled. In conclusion, it can be stated that the destination in Portoviejo has a potential gastronomic cultural wealth and maintains ancestral knowledge, but requires proper management for its conservation.

• Váldodahkki: Alcívar Calderón, Mariuxi Tatiana (author)
• Eará dahkkit: Zambrano Loor, María José (author)
• Materiálatiipa: bachelorThesis
• Giella: spa
• Almmustuhtton: 2023
• Fáttát: Turismo gastronómico; Patrimonio cultural; Emprendimientos turísticos; Gastronomía ancestral
• Liŋkkat: http://repositorio.espam.edu.ec/handle/42000/2106