La responsabilidad social empresarial y su influencia en la imagen de marca de la microempresa SEVA chocolate del cantón Tosagua

The objective of this research was to evaluate Corporate Social Responsibility (CSR) and its influence on the Brand Image (IM) of the SEVA Chocolate microenterprise in the Tosagua canton. Three methodological phases were completed: in the first stage, a diagnosis of the CSR practices of the microent...

• Autore principale: Basurto Arteaga, Jordan Stiven (author)
• Altri autori: Delgado Zambrano, Byron Eroy (author)
• Natura: bachelorThesis
• Lingua: spa
• Pubblicazione: 2024
• Soggetti: Responsabilidad social; Imagen de marca; Microempresa; Chocolate; Correlación
• Accesso online: http://repositorio.espam.edu.ec/handle/42000/2486