Plan de negocio para la creación de una plaza comercial en la ciudad de Calceta.

The development of the investigation, had the purpose of evaluating the viability of implementing an investment project, for the creation of a commercial plaza in Calceta city; given the requirement of a correct diagnosis, initially we proceeded to the planning of the stages to be included, considering three phases, where, in the first instance, a market study was carried out, which determined the viability according to the criteria of a sample representative of the economically active population (PEA) determined by the formula of finite population, this allowed to determine the supply, potential and real demand, being the last one calculated on a base of 15%; consequently, the technical study was developed, detailing the location, capacity, equipment-technology requirements, and the administrative approach considered to be applied; After that, the financial feasibility was evaluated, identifying costs and expenses (fixed and variable), initial investment required, projected cash flow, income to be received and profitability ratios, which determined the feasibility for the constitution of the Zambrano Plaza Comercial, with an initial investment amount of 736,758.15; income of $472,185.22; VAN ($24,128.74), RBC (1.69) and IRR above the discount rate (15.73%), positive, allow us to conclude that the project counts on the technical requirements and guarantees regarding financial viability for its execution.

• Hoofdauteur: Mendoza Zambrano, Ángel Raúl (author)
• Formaat: bachelorThesis
• Taal: spa
• Gepubliceerd in: 2018
• Onderwerpen: Estudio; Mercado; Administración; Estudio financiero; Ratios
• Online toegang: http://repositorio.espam.edu.ec/handle/42000/799