Producto agroturístico en el aprovechamiento del potencial de los espacios rurales del cantón Chone

This present studio has as main goal to design an agritourism product for use in rural areas of the canton Chone. It will analyze Conceptualization and differentiation of tourism products and the diagnostic of the main problems that affecting the object of the studio. So it gives to know the natural and cultural wealth of canton, as an alternative rural tourism, with projection at the agro-tourism, featuring several farms have potential for such activity. The method used is inductive-descriptive; besides we reached a diagnosis of the tourism sector in order to know and describe the real situation of the farmers / landowners of Canton. With help of Tourism department of Canton created a multidisciplinary team involved by authors and researches of tourism department. In order to conduct the survey, and identifying main actors such as: Public and private institutions involve in the development of tourism activities. To the development the methodological procedures to survey methodologies elaboration of tourist products, they are structured through phases, stages and methods used in the study. We consulted Tourist diagnosis of the parishes of Canton was held. Finally we designed a chart of strategies to boost farm tourism in the canton, therefore with the final product development being an agritourist circuit. Promotion and marketing strategies will give by advertising through Decentralized Autonomous Government of the canton Chone.

• Hovedforfatter: Intriago Chichanda, María Marcelina (author)
• Andre forfattere: Vélez Moreira, Anita Maribel (author)
• Format: bachelorThesis
• Sprog: spa
• Udgivet: 2015
• Fag: Circuito turístico; Productos turísticos; Agroturismo
• Online adgang: http://repositorio.espam.edu.ec/handle/42000/143