Propuesta de plan de marketing con soporte en las TIC´S para la cooperativa de ahorro y crédito COACMES de San Jacinto

The main objective of this research was a marketing plan with support in ICT for the savings and credit cooperative of San Jacinto. To achieve this, the research comprised three methodological phases: (1) analysis of the current situation of the cooperative, through the application of an interview t...

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Bibliographic Details
Main Author: Moreira Saltos, Stefany Jazmín (author)
Other Authors: Sánchez Huerta, Jesús Andres (author)
Format: bachelorThesis
Language:spa
Published: 2019
Subjects:
Online Access:http://repositorio.espam.edu.ec/handle/42000/1021
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