Evaluación del capital de marca y su influencia en la decisión de compra del consumidor en los supermercados de la ciudad de Calceta
The current research had as its objective the evaluation of brand equity and its influence on the purchase decision of consumers in supermarkets in the city of Calceta, to comply with this research 4 methodological phases were carried out, where the first was carried out with the identification of t...
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| Format: | bachelorThesis |
| Langue: | spa |
| Publié: |
2021
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| Accès en ligne: | http://repositorio.espam.edu.ec/handle/42000/1519 |
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