Plan de negocio para el crecimiento de la microempresa Autopartes Peralta de la ciudad de Calceta por el período 2021- 2025

The objective of the research was to develop a business plan for the growth of the microenterprise Autopartes Peralta in the city of Calceta. Inductive, deductive, statistical and analytical methods were used, which allowed the analysis of the information collected through the techniques of interviewing the owner of the microenterprise and surveying a sample of customers who met two criteria: Being the owner of a vehicle and residing in Manabí (especially in Bolívar, Tosagua, Junín and Chone). Its development was in four phases: in the first phase the real and changing variables of the environment were analyzed, determining the greatest incidence of political, economic and technological factors and the forces of negotiating power of the clients and competitive profitability, in the second phase the market study determined that the potential demand is 89% of the local market and strategies and policies were designed to improve decision making, in the third phase, organizational, technical and legal studies were prepared, determining that the legal figure of Autopartes Peralta is MIPYME and designing its mission, vision, structure, organization chart, job manuals, location, capacity and flow of management of activities, in the last phase, the financial feasibility was analyzed, identifying an investment that $46.005,00 begins its return after the first year, a VPN of $626.163,24, IRR of 26%, and B/C of 13,61, evidencing that if its application is viable. It is concluded that the business plan contributes significantly to the growth of the microenterprise

• Autor principal: Chica Chica, María Dolores (author)
• Altres autors: Peralta Rodríguez, Cristhian Roberto (author)
• Format: bachelorThesis
• Idioma: spa
• Publicat: 2022
• Matèries: Plan de negocio; Crecimiento; Microempresa; Estudio de mercado; Factibilidad financiera
• Accés en línia: http://repositorio.espam.edu.ec/handle/42000/1845