Estrategias de marketing de los servicios hoteleros por el (COVID-19) en el destino Manta, Manabí, Ecuador

The main objective of this research was to establish post-Covid-19 marketing strategies for the economic reactivation of hotels in Manta city, this being descriptive with a quantitative approach, where 3 phases were developed. In the first place, a situational tourism diagnosis was carried out, whic...

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Autore principale: Angulo Cervantes, Kimberly Yamileth (author)
Altri autori: Ortiz Sornoza, Dagner Alexander (author)
Natura: bachelorThesis
Lingua:spa
Pubblicazione: 2023
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Accesso online:http://repositorio.espam.edu.ec/handle/42000/2148
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