Evaluación del marketing digital y su influencia en el posicionamiento de marcas de cervezas artesanales en la provincia de Manabí
In the current context, digital marketing has become a key tool for brand strengthening, especially in highly competitive sectors such as craft beer production. The objective of this study was to evaluate digital marketing in order to determine its influence on the positioning of craft beer brands i...
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2025
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| Online Access: | http://repositorio.espam.edu.ec/handle/42000/2794 |
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