Plan estratégico como aporte al desarrollo del geoturismo en la zona sur de Manabí

The objective of this research was to design a strategic plan that contributes to the development of geotourism in the southern area of Manabí, the data collected was obtained through bibliographic and field research, for which three specific objectives were raised. To comply with the proposal, a three-phase methodology was established: the first was based on a multidimensional diagnosis, which took into account governmental, environmental, socio-cultural and economic aspects, and characteristics of tourism activity such as supply and demand, an inventory was made with the sites that have characteristics to develop geotourism, interviews were conducted in some of them and in tourism departments, subsequently a diagnosis of geotouristic management was developed, for this purpose the SWOT matrix was applied, identifying as main weakness the nonexistent integrated tourism management between geosites and GADs, followed by detailed problem and strategic solution. The second phase reviewed the conditions of potentiality and enhancement of attractions related to geotourism, here were evaluated the ten places of which seven have potential and the other three did not meet the required score, this information was used to develop the strategies in the third phase, proposes mission, vision, objectives, goals, policies, strategies, eight programs and projects and an operational plan in which the activities, managers, sources of financing are described and the budget is concluded for each activity.

• 主要作者: Farias Cedeño, Ariana Josenka (author)
• 其他作者: Loor Rengifo, Jennifer Valeria (author)
• 格式: bachelorThesis
• 语言: spa
• 出版: 2019
• 主题: Plan de desarrollo; Plan estratégico; Desarrollo; Geoturismo
• 在线阅读: http://repositorio.espam.edu.ec/handle/42000/1125