Plan de marketing para el posicionamiento de la marca “Y´EPA” de la empresa VP cóctel de la ciudad de Tosagua
The objective of the research was to design a marketing plan for the positioning of the “Y´EPA” brand of the VP CÓCTEL company in Tosagua city. Requiring for its development, the execution of three methodological phases: in phase one, the current situation of the company was diagnosed by studying th...
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2022
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| Online Access: | http://repositorio.espam.edu.ec/handle/42000/1718 |
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