Plan de marketing para el posicionamiento de la marca “Y´EPA” de la empresa VP cóctel de la ciudad de Tosagua

The objective of the research was to design a marketing plan for the positioning of the “Y´EPA” brand of the VP CÓCTEL company in Tosagua city. Requiring for its development, the execution of three methodological phases: in phase one, the current situation of the company was diagnosed by studying th...

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Bibliografiske detaljer
Hovedforfatter: Alcívar Bravo, Carlos Damián (author)
Andre forfattere: Pincay Cedeño, Raysa María (author)
Format: bachelorThesis
Sprog:spa
Udgivet: 2022
Fag:
Online adgang:http://repositorio.espam.edu.ec/handle/42000/1718
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