Plan de marketing para el posicionamiento de la marca “Y´EPA” de la empresa VP cóctel de la ciudad de Tosagua

Plan de marketing para el posicionamiento de la marca “Y´EPA” de la empresa VP cóctel de la ciudad de Tosagua

The objective of the research was to design a marketing plan for the positioning of the “Y´EPA” brand of the VP CÓCTEL company in Tosagua city. Requiring for its development, the execution of three methodological phases: in phase one, the current situation of the company was diagnosed by studying th...

Full description

Saved in:
Bibliographic Details
Main Author: Alcívar Bravo, Carlos Damián (author)
Other Authors: Pincay Cedeño, Raysa María (author)
Format: bachelorThesis
Language:spa
Published: 2022
Subjects:
Estudio de mercado
Plan promocional
Plan publicitario
Posicionamiento
Demanda
Online Access:http://repositorio.espam.edu.ec/handle/42000/1718
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

http://repositorio.espam.edu.ec/handle/42000/1718

Similar Items