Plan de marketing para el posicionamiento de la marca “Y´EPA” de la empresa VP cóctel de la ciudad de Tosagua

The objective of the research was to design a marketing plan for the positioning of the “Y´EPA” brand of the VP CÓCTEL company in Tosagua city. Requiring for its development, the execution of three methodological phases: in phase one, the current situation of the company was diagnosed by studying th...

• Автор: Alcívar Bravo, Carlos Damián (author)
• Інші автори: Pincay Cedeño, Raysa María (author)
• Формат: bachelorThesis
• Мова: spa
• Опубліковано: 2022
• Предмети: Estudio de mercado; Plan promocional; Plan publicitario; Posicionamiento; Demanda
• Онлайн доступ: http://repositorio.espam.edu.ec/handle/42000/1718