Evaluación de la imagen de marca y su influencia en el posicionamiento de los restaurantes de la ciudad de Chone
This study was developed with the objective of evaluating the brand image and its influence on the positioning of gourmet restaurants in the city of Chone. For the fulfillment of this objective, methodologies were developed such as the selection of indicators through Meta-analysis, these indicators...
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| Natura: | bachelorThesis |
| Lingua: | spa |
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2023
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| Accesso online: | http://repositorio.espam.edu.ec/handle/42000/2034 |
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