Evaluación de la comercialización entre las agencias de viajes y clientes para promover la competitividad del destino Portoviejo
The research was developed in a mixed way with a descriptive-analytical approach, the same one that had as objective the evaluation of the commercialization between the travel agencies and clients promoting the competitiveness of Portoviejo, therefore, three phases were executed: The first phase was...
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| Format: | bachelorThesis |
| Sprache: | spa |
| Veröffentlicht: |
2023
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| Online Zugang: | http://repositorio.espam.edu.ec/handle/42000/2103 |
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Tag hinzufügen | Zusammenfassung: | The research was developed in a mixed way with a descriptive-analytical approach, the same one that had as objective the evaluation of the commercialization between the travel agencies and clients promoting the competitiveness of Portoviejo, therefore, three phases were executed: The first phase was characterization of the travel agencies establishing the diagnosis of the study area which allowed to know the current situation of the canton, was analyzed the category and operativity to thus georeference the total location of the active travel companies in the market. The second phase was the evaluation of the commercialization of travel agencies, which enabled the main media to be identified through interviews with AAVV managers. in such a way that the competitive profile analysis was applied the 20 agencies were taken into account in such a way that it was rated through five key factors for marketing. In the last phase the determinants for the purchase of products and services were identified through marketing strategies 196 surveys were applied to customers through the Google Forms platform, a FODA matrix was developed with the purpose of promoting the competitiveness of the destination Portoviejo through the strategies. The aim of the research is for travel agencies to promote their services by improving the offer to promote the competitive level of the destination by taking advantage of ICT innovation as the correct development of technological tools benefits the tourism promotion of the destination. |
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