Marketing experiencial y la satisfacción de los clientes en restaurantes de hoteles cinco estrellas de Manta

In recent years, experiential marketing has gained importance as a key strategy to enhance service perception in highly competitive sectors such as hospitality. Within this context, the present research aimed to evaluate experiential marketing and its influence on customer satisfaction in five-star...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Castillo Palma, Ginger Nallely (author)
Beste egile batzuk: García Ormaza, Camila Nicole (author)
Formatua: bachelorThesis
Hizkuntza:spa
Argitaratua: 2025
Gaiak:
Sarrera elektronikoa:http://repositorio.espam.edu.ec/handle/42000/2728
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