Marketing experiencial y la satisfacción de los clientes en restaurantes de hoteles cinco estrellas de Manta
In recent years, experiential marketing has gained importance as a key strategy to enhance service perception in highly competitive sectors such as hospitality. Within this context, the present research aimed to evaluate experiential marketing and its influence on customer satisfaction in five-star...
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2025
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| Online Access: | http://repositorio.espam.edu.ec/handle/42000/2728 |
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