Diseño de un plan de marketing turístico para el Hotel Escuela de la Espam MFL en el cantón Bolívar- provincia de Manabí.
The tourism marketing plan for the Hotel School of the ESPAM was conducted at Bolívar Canton in order to solve the problem due to the lack of strategies to manage the hotel, needing real guests so students can have professional practice. The methodological procedure was divided into three phases: fi...
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2013
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| Online Access: | http://repositorio.espam.edu.ec/handle/42000/103 |
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