Plan de marketing para el posicionamiento de productos agroturísticos en la Provincia de Manabí

This work was descriptive-exploratory in nature and had the main objective of designing a marketing plan for the positioning of agro-tourism products in the province of Manabí. Four phases were proposed for this; The first was to carry out a tourist diagnosis using techniques such as bibliographic r...

• المؤلف الرئيسي: Mendoza Vergara, Flerida María (author)
• التنسيق: bachelorThesis
• اللغة: spa
• منشور في: 2020
• الموضوعات: Plan de marketing; Posicionamiento; Producto agroturismo; Producto turístico
• الوصول للمادة أونلاين: http://repositorio.espam.edu.ec/handle/42000/1296