Plan de marketing para fortalecer el posicionamiento del chocolate a nivel nacional de la Corporación Fortaleza del Valle-cantón Bolívar.

The general objective of the research was the design of a marketing plan to strengthen the positioning of chocolate at the national level of the Fortaleza del Valle-Canton Bolívar Corporation, for which a scheme of activities was structured that were developed by means of an organized sequence begin...

• Κύριος συγγραφέας: Palma Mendoza, Andrea Yomaira (author)
• Άλλοι συγγραφείς: Santana Loor, María José (author)
• Μορφή: bachelorThesis
• Γλώσσα: spa
• Έκδοση: 2018
• Θέματα: Marketing; Posicionamiento; Chocolate; Estrategias
• Διαθέσιμο Online: http://repositorio.espam.edu.ec/handle/42000/811