Plan de marketing para fortalecer el posicionamiento del chocolate a nivel nacional de la Corporación Fortaleza del Valle-cantón Bolívar.

The general objective of the research was the design of a marketing plan to strengthen the positioning of chocolate at the national level of the Fortaleza del Valle-Canton Bolívar Corporation, for which a scheme of activities was structured that were developed by means of an organized sequence begin...

• Հիմնական հեղինակ: Palma Mendoza, Andrea Yomaira (author)
• Այլ հեղինակներ: Santana Loor, María José (author)
• Ձևաչափ: bachelorThesis
• Լեզու: spa
• Հրապարակվել է: 2018
• Խորագրեր: Marketing; Posicionamiento; Chocolate; Estrategias
• Առցանց հասանելիություն: http://repositorio.espam.edu.ec/handle/42000/811