Plan de marketing para fortalecer el posicionamiento del chocolate a nivel nacional de la Corporación Fortaleza del Valle-cantón Bolívar.

The general objective of the research was the design of a marketing plan to strengthen the positioning of chocolate at the national level of the Fortaleza del Valle-Canton Bolívar Corporation, for which a scheme of activities was structured that were developed by means of an organized sequence begin...

• Glavni avtor: Palma Mendoza, Andrea Yomaira (author)
• Drugi avtorji: Santana Loor, María José (author)
• Format: bachelorThesis
• Jezik: spa
• Izdano: 2018
• Teme: Marketing; Posicionamiento; Chocolate; Estrategias
• Online dostop: http://repositorio.espam.edu.ec/handle/42000/811