Diagnóstico del desarrollo de las MIPYMES y su aporte en el crecimiento socio-económico de Manabí, periodo 2008-2013

This research work was conducted in micro, small and medium enterprises of the cantons in the northern area of Manabí, in order to obtain knowledge and analyze the socio-economic growth that provide MIPYMES to the province, this was obtained through the realization of the objectives of study, such as: search for different audits for the design of SWOT strategy for business improvements. The following tools were used in the development of the work: interview and survey that was addressed to the managers or owners responsible for the Manabitan MIPYMES, being a total of 24 surveyed and interviewed (16 micro, 6 medium and 2 small business legally registered as MIPYMES in the Ministry of industries and productivity (MIPRO) located in El Carmen, Pedernales, Chone, Junín and Bolívar. The questions discussed were: years of operation, type of organization, composition of capital, current state of the company, holding and quality of public services, operation and marketing, human resources, financial information, what has been its growth since its creation and in what have improved to reach excellence and providing products or services of high quality to the community in general. Is notable for the large percentage of MIPYMES that are facing a series of obstacles that restrains their development, so most Latin American countries are more interested in the topic each day.

• Autor principal: Zambrano Macías, Luis Alberto (author)
• Formato: bachelorThesis
• Lenguaje: spa
• Publicado: 2014
• Materias: MIPYME; Crecimiento socioeconómico; Diagnóstico estratégico
• Acceso en línea: http://repositorio.espam.edu.ec/handle/42000/401