Factibilidad para la introducción de agua hidratante al mercado de la provincia de Manabí de la empresa Natur Water
The objective of this research was to study the feasibility of the introduction of moisturizing water to the market in Manabí province of the NATUR WATER company, for its development in the first instance determined the demand in Portoviejo city using a survey applied to a sample population of 383 p...
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| Natura: | bachelorThesis |
| Lingua: | spa |
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2014
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| Accesso online: | http://repositorio.espam.edu.ec/handle/42000/399 |
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Aggiungi Tag | Riassunto: | The objective of this research was to study the feasibility of the introduction of moisturizing water to the market in Manabí province of the NATUR WATER company, for its development in the first instance determined the demand in Portoviejo city using a survey applied to a sample population of 383 potential consumers, getting as a result that only 2 people know and have consumed the product outside the country, 302 people would buy once they are on the Ecuadorian market and among the principal ways in which they would like to receive information are highlighted billboards, ads and TV. Consequently, the economic and financial feasibility was assessed, projecting an initial investment of $180.390,00, a depreciation to 5 years of $147.792,78, a unit production cost of $0.38 and $0.66 for sale to the merchant. With the calculation of financial indicators was determined a VAN de $72.994,18, a TIR equal to 0 and a PRI in 2 years, 8 months, 9 days. Based on these data was elaborated the proposal of the strategic plan which contains mission, vision, strategic objectives, business values, structural organization, SWOT analysis, analysis of PORTER and the marketing MIX (product, price, place and communication); commercial instrument that will provide the basis to direct, control and execute in an optimal way the production processes, management and marketing of the product moisturizing water. |
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