Identificación de ventajas competitivas basadas en la innovación en los hoteles de la ciudad de Manta

The research that was developed was of an exploratory nature with a descriptive approach, the purpose was the identification of competitive advantages based on innovation in the hotels of the city of Manta, which consisted of three phases. In the first instance, a situational diagnosis was made wher...

• Автор: Loor Ormaza, Corina Teresa (author)
• Інші автори: Molina Rodríguez, Carla Andreina (author)
• Формат: bachelorThesis
• Мова: spa
• Опубліковано: 2022
• Предмети: Competitividad; Innovación hotelera; Ventajas competitivas; Estrategias
• Онлайн доступ: http://repositorio.espam.edu.ec/handle/42000/1728