Evaluación de la innovación en el servicio y su influencia en la decisión de compra en hoteles de la ciudad de Manta

The present investigation was carried out with the objective of evaluating the innovation in the service and its influence on the purchase decision in hotels in the city of Manta, which applied a four-phase methodology, as a first objective, it was executed with the identification of the indicators...

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Bibliographic Details
Main Author: Alcívar Cervantes, Yendry Patricio (author)
Other Authors: Villamil Hidalgo, Iván Loberty (author)
Format: bachelorThesis
Language:spa
Published: 2022
Subjects:
Online Access:http://repositorio.espam.edu.ec/handle/42000/1840
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