Evaluación a la imagen de marca y su influencia en el posicionamiento de la Cooperativa de Ahorro y Crédito Calceta Ltda. del cantón Bolívar

The main objective of this research was to evaluate the brand image variables and their influence on positioning of the Cooperativa de Ahorro y Crédito Calceta Ltda. Located in the Bolívar canton, Manabí province. Four methodological phases were created for its execution, In the first phase, the mai...

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Príomhchruthaitheoir: Cedeño Intriago, Joyce Stefanía (author)
Rannpháirtithe: Schettini Mendoza, Gladys María (author)
Formáid: bachelorThesis
Teanga:spa
Foilsithe / Cruthaithe: 2020
Ábhair:
Rochtain ar líne:http://repositorio.espam.edu.ec/handle/42000/1262
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