Evaluación a la imagen de marca y su influencia en el posicionamiento de la Cooperativa de Ahorro y Crédito Calceta Ltda. del cantón Bolívar
The main objective of this research was to evaluate the brand image variables and their influence on positioning of the Cooperativa de Ahorro y Crédito Calceta Ltda. Located in the Bolívar canton, Manabí province. Four methodological phases were created for its execution, In the first phase, the mai...
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| 格式: | bachelorThesis |
| 語言: | spa |
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2020
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| 在線閱讀: | http://repositorio.espam.edu.ec/handle/42000/1262 |
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