Identificación de factores motivacionales y segmentos de emprendedores: sector turístico de Manta, Manabí
The purpose of this research was to identify the motivational factors that contribute to the development of the segments of entrepreneurs in the tourism sector in Manta. The research is exploratory, non-experimental, with a qualitative-quantitative approach, and proposed a methodological design that...
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| Format: | bachelorThesis |
| Sprache: | spa |
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2023
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| Online Zugang: | http://repositorio.espam.edu.ec/handle/42000/2145 |
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| author | Flores de Valgas Zambrano, María Belén |
| author2 | Mendoza Antón, Lucy Paola |
| author2_role | author |
| author_facet | Flores de Valgas Zambrano, María Belén Mendoza Antón, Lucy Paola |
| author_role | author |
| collection | Repositorio Escuela Superior Politécnica Agropecuaria de Manabí |
| dc.contributor.none.fl_str_mv | García Reinoso, Nelson |
| dc.creator.none.fl_str_mv | Flores de Valgas Zambrano, María Belén Mendoza Antón, Lucy Paola |
| dc.date.none.fl_str_mv | 2023-07-27T13:57:10Z 2023-07-27T13:57:10Z 2023-07 |
| dc.format.none.fl_str_mv | 85 p. application/pdf |
| dc.identifier.none.fl_str_mv | http://repositorio.espam.edu.ec/handle/42000/2145 |
| dc.language.none.fl_str_mv | spa |
| dc.publisher.none.fl_str_mv | Calceta: ESPAM MFL |
| dc.rights.none.fl_str_mv | Atribución-NoComercial-SinDerivadas 3.0 Ecuador http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ info:eu-repo/semantics/openAccess |
| dc.source.none.fl_str_mv | reponame:Repositorio Escuela Superior Politécnica Agropecuaria de Manabí instname:Escuela Superior Politécnica Agropecuaria de Manabí instacron:ESPAM |
| dc.subject.none.fl_str_mv | Factores motivacionales Emprendimientos Segmentos de emprendedores Sector turístico |
| dc.title.none.fl_str_mv | Identificación de factores motivacionales y segmentos de emprendedores: sector turístico de Manta, Manabí |
| dc.type.none.fl_str_mv | info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/bachelorThesis |
| description | The purpose of this research was to identify the motivational factors that contribute to the development of the segments of entrepreneurs in the tourism sector in Manta. The research is exploratory, non-experimental, with a qualitative-quantitative approach, and proposed a methodological design that consists of three phases. In the first, a characterization of the tourist enterprises was carried out, where the general characterization sheet was applied, interviews with main entities of the canton such as GADs, Chamber of Commerce, entrepreneurs, among others. Then, a strategic analysis of the enterprises in Manta Canton was made, the findings showed some weaknesses such as the deficient implementation of the regulations, little promotion of the tourist offer, low interest in training, etc. In the second one, the typology of tourist establishments was determined, to classify them and carry out a multidimensional analysis for this, 151 surveys were applied to the owners of the enterprises, where it was evidenced that new businesses or those already established, must work together with the GAD to improve the tourist offer and thus meet the needs of the tourist. In the last phase, the entrepreneurs were segmented, determining their profile and the motivational factors that affect them when starting their business idea through the information processed in SPSS to perform multivariate statistical analysis, cluster analysis, etc. Which gave as a result that the main motivational factors are culture-inheritance that belongs to millennials with 43.7% and employment-wealth that belongs to non-millennials with 56.3%. |
| eu_rights_str_mv | openAccess |
| format | bachelorThesis |
| id | ESPAM_a3bd1201c32eb4ecbe1bccb3bb62becc |
| instacron_str | ESPAM |
| institution | ESPAM |
| instname_str | Escuela Superior Politécnica Agropecuaria de Manabí |
| language | spa |
| network_acronym_str | ESPAM |
| network_name_str | Repositorio Escuela Superior Politécnica Agropecuaria de Manabí |
| oai_identifier_str | oai:repositorio.espam.edu.ec:42000/2145 |
| publishDate | 2023 |
| publisher.none.fl_str_mv | Calceta: ESPAM MFL |
| reponame_str | Repositorio Escuela Superior Politécnica Agropecuaria de Manabí |
| repository.mail.fl_str_mv | . |
| repository.name.fl_str_mv | Repositorio Escuela Superior Politécnica Agropecuaria de Manabí - Escuela Superior Politécnica Agropecuaria de Manabí |
| repository_id_str | 0 |
| rights_invalid_str_mv | Atribución-NoComercial-SinDerivadas 3.0 Ecuador http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ |
| spelling | Identificación de factores motivacionales y segmentos de emprendedores: sector turístico de Manta, ManabíFlores de Valgas Zambrano, María BelénMendoza Antón, Lucy PaolaFactores motivacionalesEmprendimientosSegmentos de emprendedoresSector turísticoThe purpose of this research was to identify the motivational factors that contribute to the development of the segments of entrepreneurs in the tourism sector in Manta. The research is exploratory, non-experimental, with a qualitative-quantitative approach, and proposed a methodological design that consists of three phases. In the first, a characterization of the tourist enterprises was carried out, where the general characterization sheet was applied, interviews with main entities of the canton such as GADs, Chamber of Commerce, entrepreneurs, among others. Then, a strategic analysis of the enterprises in Manta Canton was made, the findings showed some weaknesses such as the deficient implementation of the regulations, little promotion of the tourist offer, low interest in training, etc. In the second one, the typology of tourist establishments was determined, to classify them and carry out a multidimensional analysis for this, 151 surveys were applied to the owners of the enterprises, where it was evidenced that new businesses or those already established, must work together with the GAD to improve the tourist offer and thus meet the needs of the tourist. In the last phase, the entrepreneurs were segmented, determining their profile and the motivational factors that affect them when starting their business idea through the information processed in SPSS to perform multivariate statistical analysis, cluster analysis, etc. Which gave as a result that the main motivational factors are culture-inheritance that belongs to millennials with 43.7% and employment-wealth that belongs to non-millennials with 56.3%.La presente investigación tuvo como propósito identificar los factores motivaciones que contribuyen al desarrollo de los segmentos de emprendedores del sector turístico de Manta. La investigación es exploratoria no experimental, con un enfoque cuali-cuantitativo, y planteó un diseño metodológico que consta de tres fases. En la primera se realizó una caracterización de los emprendimientos turísticos, en donde se aplicó la ficha de caracterización general, entrevistas a entes principales del cantón como GADs, Cámara de Comercio, emprendedores, entre otros. Luego, se hizo un análisis estratégico de los emprendimientos del Cantón Manta, los hallazgos demostraron algunas debilidades como la deficiente implementación de la normativa, escasa promoción de la oferta turística, bajo interés por capacitarse, etc. En la segunda, se determinó la tipología de los establecimientos turísticos, para clasificarlos y realizar un análisis multidimensional para esto aplicaron 151 encuestas a los propietarios de los emprendimientos, donde se evidenció que los nuevos negocios o aquellos ya antes establecidos, deben trabajar en conjunto con el GAD para mejorar la oferta turística y así cumplir las necesidades del turista. En la última fase, se segmentaron los emprendedores determinando el perfil de estos y los factores motivacionales que inciden en ellos al iniciar con su idea de negocio a través de la información procesada en el SPSS para realizar los análisis estadísticos multivariados, análisis clústeres, etc. Los cuales dieron como resultado que los principales factores motivacionales son cultura-herencia que pertenece a los millenials con un 43.7% y empleo-riqueza que pertenece a los no millenials con un 56.3%.Calceta: ESPAM MFLGarcía Reinoso, Nelson2023-07-27T13:57:10Z2023-07-27T13:57:10Z2023-07info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesis85 p.application/pdfhttp://repositorio.espam.edu.ec/handle/42000/2145spaAtribución-NoComercial-SinDerivadas 3.0 Ecuadorhttp://creativecommons.org/licenses/by-nc-nd/3.0/ec/info:eu-repo/semantics/openAccessreponame:Repositorio Escuela Superior Politécnica Agropecuaria de Manabíinstname:Escuela Superior Politécnica Agropecuaria de Manabíinstacron:ESPAM2023-07-28T08:00:25Zoai:repositorio.espam.edu.ec:42000/2145Institucionalhttps://repositorio.espam.edu.ec/Universidad públicahttp://www.espam.edu.ec/https://repositorio.espam.edu.ec/oai.Ecuador...opendoar:02025-12-21T05:07:03.310701Repositorio Escuela Superior Politécnica Agropecuaria de Manabí - Escuela Superior Politécnica Agropecuaria de Manabítrue |
| spellingShingle | Identificación de factores motivacionales y segmentos de emprendedores: sector turístico de Manta, Manabí Flores de Valgas Zambrano, María Belén Factores motivacionales Emprendimientos Segmentos de emprendedores Sector turístico |
| status_str | publishedVersion |
| title | Identificación de factores motivacionales y segmentos de emprendedores: sector turístico de Manta, Manabí |
| title_full | Identificación de factores motivacionales y segmentos de emprendedores: sector turístico de Manta, Manabí |
| title_fullStr | Identificación de factores motivacionales y segmentos de emprendedores: sector turístico de Manta, Manabí |
| title_full_unstemmed | Identificación de factores motivacionales y segmentos de emprendedores: sector turístico de Manta, Manabí |
| title_short | Identificación de factores motivacionales y segmentos de emprendedores: sector turístico de Manta, Manabí |
| title_sort | Identificación de factores motivacionales y segmentos de emprendedores: sector turístico de Manta, Manabí |
| topic | Factores motivacionales Emprendimientos Segmentos de emprendedores Sector turístico |
| url | http://repositorio.espam.edu.ec/handle/42000/2145 |