Plan de negocio para la internacionalización de la mantequilla de maní a la comunidad Europea

The purpose of this thesis was to prepare the Business Plan proposal for the internationalization of peanut butter, from the province of Manabí to the European market. Therefore, in its development it was necessary to use research types as field, bibliographical and descriptive; in addition, methods such as inductive, deductive, analytical and SWOT; finalizing the methodological part with the technique of the survey, which allowed to carry out the collection of information pertinent to the subject of study. It is worth mentioning that this research was based on the application of three objectives that became stages developed in activities. In first instance, the market was analyzed to know the needs of the clients and the segmentation of the same in the European Union, in order to determine the situation and then perform the SWOT analysis. Subsequently, secondary information on laws and regulations on circulation of the product in the EU was collected, and for effect, the countries that comprise it were identified and quantified, which were polled to know which of them had a record of receiving the Ecuadorian product, and found that the country with the highest consumption and export history is France. Therefore, the economic and financial viability for the internationalization of peanut butter was determined, reaching the conclusion that it is very profitable with an IRR of 116%; a cost / benefit ratio of 1.30 on average; and a NPV of $ 51,502.39. Finally, it is evident that the PRI recovers in the first year of operations.

• Hlavní autor: Valarezo Vera, Luciano Joaquín (author)
• Médium: bachelorThesis
• Jazyk: spa
• Vydáno: 2019
• Témata: Exportación; Internacionalización; Mantequilla; Maní
• On-line přístup: http://repositorio.espam.edu.ec/handle/42000/1006