Estrategias de competitividad turística para la comercialización y posicionamiento de productos culturales del cantón Montecristi en el contexto del COVID – 19

The purpose of this research was to develop tourism competitiveness strategies for the commercialization and positioning of cultural products in Montecristi canton. The methodology is exploratory-descriptive with a quantitative and qualitative approach. In the first phase, the current conditions of...

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Bibliographic Details
Main Author: Cabrera Cueva, Richard Polivio (author)
Other Authors: Villaprado Chávez, María Monserrate (author)
Format: bachelorThesis
Language:spa
Published: 2023
Subjects:
Online Access:http://repositorio.espam.edu.ec/handle/42000/2152
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