Diagnóstico de la accesibilidad del sector turístico del cantón Portoviejo en el contexto del covid-19

The purpose of this research was to carry out an accessibility diagnosis that contributes to the development of the Portoviejo canton tourism sector in the context of COVID-19, which, according to the methodological model, consisted of three phases: first, the legal framework related to the subject of study, through the analytical method and the bibliographic-documentary review, achieving evidence that there is a well-founded legal basis in favor of accessible tourism. In addition, this information gathering technique was used in the development of an accessibility diagnosis that previously required defining and characterizing environmental, socio-cultural, economic and infrastructural dimensions; to continuously analyze the perception of demand where 384 surveys were formalized in a virtual way that allowed to identify that the destination is not fully accessible; likewise, an evaluation of the indicated variable in supply and management was carried out, by means of a field visit and the application of indicator sheets, which determined that accessibility criteria were not properly used; subsequently, a FODA analysis was carried out, which once weighted established the main variables to formulate the respective problem and strategic solution and at the same time it was identified that the strategies to be implemented would be those directed to the reorientation approach. Finally, a proposal for key actions was presented in order to improve access with respect to the offer, public transport, stop infrastructures, information and especially in raising awareness of accessible tourism.

• 主要作者: Cantos Moreira, Martha Cecilia (author)
• 其他作者: Cedeño Medina, Julexy Lisseth (author)
• 格式: bachelorThesis
• 語言: spa
• 出版: 2022
• 主題: Diagnóstico; Accesibilidad; Sector turístico; Acciones estratégicas; Turismo accesible
• 在線閱讀: http://repositorio.espam.edu.ec/handle/42000/1736