Evaluación de las variables del marketing mix como contribución a la gestión comercial en la dulcería y restaurante El Regocijo

The objective of this research was to evaluate the variables of marketing mix as a contribution to commercial management in the candy store and the Regocijo restaurant, located in Bolivar canton, Manabí. Four methodological phases were structured, in the first phase the variety of products currently...

• Huvudupphovsman: Rodríguez Delgado, Jean Carlos (author)
• Övriga upphovsmän: Zambrano Lucero, Ayrton (author)
• Materialtyp: bachelorThesis
• Språk: spa
• Publicerad: 2019
• Ämnen: Precio; Producto; Plaza; Promoción
• Länkar: http://repositorio.espam.edu.ec/handle/42000/1008