Plan estratégico para la planta agroindustrial “LUISAN” de la comuna Tarugo del cantón Chone período 2020-2024

The work describes the strategic plan carried out at the Luisan Agroindustrial Plant of the Tarugo commune of Chone canton, which aims to improve administrative competitiveness. This business was born from the idea and need of Mr. Luis Chica, who is currently the owner and who manages it; for the ev...

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Chi tiết về thư mục
Tác giả chính: Mantuano Basurto, Lisseth Teresa (author)
Định dạng: bachelorThesis
Ngôn ngữ:spa
Được phát hành: 2019
Những chủ đề:
Truy cập trực tuyến:http://repositorio.espam.edu.ec/handle/42000/1223
Các nhãn: Thêm thẻ
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Tóm tắt:The work describes the strategic plan carried out at the Luisan Agroindustrial Plant of the Tarugo commune of Chone canton, which aims to improve administrative competitiveness. This business was born from the idea and need of Mr. Luis Chica, who is currently the owner and who manages it; for the evaluation of the same one, it was based on the elaboration of the situational diagnosis, strategic direction, and to know the weaknesses, opportunities, strengths and threats, a study of the SWOT matrix was carried out, which in turn allowed to know the internal factors and external of the organization with the use of the EFE and EFI matrices, and also obtaining strategies through the DAFO matrix. With the help of the 5w + 1h matrix, it was possible to set the deadlines in which each of the strategies would be carried out and the budget used at each stage of the strategies; it is important to note that the Deming Circle was implemented in order to follow up on the proposal.