Diseño de productos turísticos alternativos que fomenten las economías locales en los humedales de la provincia de Manabí

The objective of this research was to design alternative tourist products that promote the economy of the inhabitants in the Manabí wetlands, the methodology used is mixed, in the methodological development methods and investigative tools validated in the literature are defined, in its first phase it begins With a tourist diagnosis to evaluate the current situation and the state of tourism management of the actors and managers, as a second phase, a market study was proposed, through a survey the determining factors of consumption of tourism products are identified, statistical methods allowed the identification of the customer profile, to determine what type of destination reaches this site through market research. As the third and final phase, we proceeded to design tourism products and define the promotion and marketing strategies for this tourist route in order to create a product that meets the demand and meets the needs of potential users or customers who visit. these wetlands. Two market segments were identified: gastronomic and / or family; and sun and beach and nature, these tourist products have activities such as hiking in the wetlands, bird watching, tasting typical cuisine of the Manabita countryside, among others. The distribution and marketing channels used are social networks, a website, information brochures in travel agencies and hotels, in addition to prices ranging from $ 50 to $ 100, which can be adapted to the needs of tourists.

• 主要作者: Loor Macías, María Elisa (author)
• 其他作者: Urdanigo Intriago, Rodolfo José (author)
• 格式: bachelorThesis
• 语言: spa
• 出版: 2021
• 主题: Productos turísticos; Turismo alternativo; Humedales; Áreas protegidas; Estudio de mercado; Perfil del turista
• 在线阅读: http://repositorio.espam.edu.ec/handle/42000/1595