Marketing del turismo rural en la sostenibilidad económica de los emprendimientos rurales de Manabí

The main objective of this research was to design a marketing plan for the economic sustainability of rural tourism entrepreneurships in Manabí province. Using the Navarro and Vargas methodology as a reference, three phases were defined; first, the situational diagnosis was made, where the territory...

• Hoofdauteur: Bravo Vera, José Luis (author)
• Andere auteurs: Ortiz Bravo, María José (author)
• Formaat: bachelorThesis
• Taal: spa
• Gepubliceerd in: 2021
• Onderwerpen: Turismo rural; Emprendimiento rural; Marketing turístico; Plan de marketing
• Online toegang: http://repositorio.espam.edu.ec/handle/42000/1600