Bases científicas de neuromarketing
-- Neurociencia, bases científicas -- Bases científicas del marketing -- Ciclo de vida de la empresa-producto -- Bases teóricas de las neurociencias -- Biología del cerebro -- Modelos relacionados con el núcleo accumbens en el neuromarketing
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| Main Author: | Vallejo Chávez, Luz Maribel (author) |
|---|---|
| Other Authors: | Vasco Vasco, Jorge Antonio (author), Vinueza Salinas, Ana Julia (author), Benítez Bravo, Álvaro Gabriel (author) |
| Format: | book |
| Language: | spa |
| Published: |
2025
|
| Subjects: | |
| Online Access: | http://cimogsys.espoch.edu.ec/direccion-publicaciones/public/docs/books/2025-06-23-133414-Bases%20cient%C3%ADficas%20del%20Neuromarketing_compressed.pdf https://dspace.espoch.edu.ec/handle/123456789/23936 |
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