Modelo de gestión comercial para mejorar los procesos de comercialización en el área de ventas en la empresa palmeras de los andes del cantón Quinindé, periodo 2015

This research of a business management model to improve marketing processes in the área of sales at Palmeras de los Andes Company, of Quinindé for the company to reach the market position by applying techniques and communication tools achieve catch the attention to oil palm base don previous research. The management model proposes the implementation of the “marketing mix”, which is based on the implementation of advertising strategies, promotion and sales forces, each of these aspects have been previously investigated for the location of the oil palm in front of them and there raise communication activities, base don a manual of animated image (called Generation) to frame the product and reach the consumer at oil palm farmer. The strengthening of marketing in the company helps get closer to palm farmers and entrepreneurs who are interested in the product and know their awards, so this area must be given the same importance as other that we work together and achieve the development of the company. It is recommended that once built the operation of a business management model to improve marketing processes in the sales area, as well as internal and external socialize in the company. Secondly it is important that the company implementa all the strategies proposed in this way to increase sales and improve our distribution channels for our palm growers are dissatisfied whith our proposals. Finally the research process that could give me the customer base.

• 第一著者: Ortega Paredes, Jomaira Alexandra (author)
• フォーマット: bachelorThesis
• 言語: spa
• 出版事項: 2015
• 主題: CIENCIAS ECONÓMICAS Y ADMINISTRATIVAS; INGENIERÍA COMERCIAL; MODELO DE GESTIÓN; GESTIÓN COMERCIAL; SISTEMA DE COMERCIALIZACIÓN
• オンライン･アクセス: https://dspace.espoch.edu.ec/handle/123456789/10055