Las franquicias en el Ecuador y su aplicación en la ciudad de Babahoyo como herramienta de desarrollo económico caso de aplicación rikoko
This paper presents the introduction to the market town of Babahoyo Ecuadorian RIKOKO franchise. Doing a thorough market research we can conclude that it is feasible or not the introduction of this franchise. We use surveys of a sample of the inhabitants of the City of Babahoyo to know their prefere...
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| Format: | article |
| Language: | spa |
| Published: |
2009
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| Online Access: | http://www.dspace.espol.edu.ec/handle/123456789/7035 |
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