Proyecto de valoración de la marca “arcor”, aplicando los métodos de valoración de interbrand, modelo de damoran corregido por fernández y método de houlinan valuation.
The value of assets is a subject of study to finances, investments valuation, enterprises, assessment, aggregate value tax and value management, the creation of value is object of study to some specialist at a world level, currently we can describe to Asvath Damoran, Pablo Fernandez, Fernando Rojo-R...
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| Other Authors: | , , |
| Format: | article |
| Language: | spa |
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2011
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| Online Access: | http://www.dspace.espol.edu.ec/handle/123456789/14898 |
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